Snoop Dogg and Lionel Richie jump in on NFT craze as Crypto.com launches a token marketplace – Business Insider

Snoop Dogg and Lionel Richie jump in on NFT craze as Crypto.com launches a token marketplace – Business Insider


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Snoop Dogg (second from right) and Lionel Richie (third from right) will produce NFTs for the platform

Snoop Dogg, Lionel Richie and Boy George are moving into the world of non-fungible tokens, having signed up to produce work for cryptocurrency exchange Crypto.com’s new NFT marketplace.

It is the latest example of the craze for the crypto technology, following the sale of a $69 million NFT artwork earlier in March and the popularity of the NBA’s Top Shot token market.

Crypto.com – a cryptocurrency exchange with more than 10 million global users – will launch an NFT platform on Friday as it seeks to capitalize on the trend, the company said on Tuesday.

It will feature sports, art and music NFTs from the likes of the Aston Martin Cognizant Formula One racing team, online artist BossLogic, and TikTok sea shanty star Nathan Evans.

Lionel Richie – one of the best selling music artists of all time – will team up with digital artist Klarens Malluta to produce an NFT for cryptocurrency exchange’s invite-only platform.

In a statement released by Crypto.com, Richie said he is “looking forward to collaborating with [Malluta] on a digital piece and with a little ‘All Night Long’ in this new medium.”

Snoop Dogg, who has previously tweeted enthusiastically about meme cryptocurrency Dogecoin, will also produce work for the platform. UK
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